Widely practiced across NGOs, by major cultural umbrella organizations, and within the Anglo-American museum landscape, advocacy is increasingly attracting the attention of European cultural institutions.
Advocacy — understood as the act of defending and promoting causes to key stakeholders, whether internal to the organization (funding) or external in relation to broader societal issues — often takes the form of ad hoc initiatives. Yet it can also evolve into a structuring, long-term institutional strategy.
This roundtable will focus on this latter approach, inviting speakers to share inspiring examples and perspectives on how — in concrete terms — advocacy strategies can emerge and be effectively implemented by cultural organizations, particularly museums.
Between advocacy as a deeply embedded institutional mindset — reflected in an organization’s values, mission, and actions — and approaches more focused on stakeholder mobilization, the discussion will explore different types of advocacy strategies and levers available to cultural institutions today.
We thank Brunswick Arts London and The Revels Office for their collaboration.
