Patronage in a rural territory: the sparkling success of the Musée du vin de Champagne et d’Archéologie régionale.
Jan 14, 2026 | 12:00 PM - 12:20 PM
Jan 14, 2026 | 12:00 PM - 12:20 PM
Description
In Épernay, the Musée du vin de Champagne et d’Archéologie régionale demonstrates that ambition is not reserved for major urban centres.
Its director, Laure MÉNÉTRIER, will share the bold fundraising campaigns that have enabled the museum to transform itself while strengthening its ties with its territory.
This inspiring testimony on rural patronage, the mobilisation of local stakeholders, and how a museum can become a driver of cohesion, identity and economic development.



