Museum Connections 2026

Touring exhibitions: a source of revenue and strategic value

Jan 14, 2026 | 10:00 AM - 10:20 AM

Description

Discover how touring exhibitions can power your organisation's economic, reputational, and mission impact. Beyond attracting new audiences, they can strengthen your brand, generate fresh revenue streams, and extend your global influence. Learn how hosting or producing a touring show can drive economic sustainability, and create lasting strategic value for museums and heritage, attraction, tourism and event venues alike.

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