Museum Connections 2026

BLANC BLANC BLANC: heritage as a driver of economic projects

Jan 14, 2026 | 3:00 PM - 3:20 PM

Description

Once described in the 18th century as “the most beautiful laundry in the kingdom”, this historic residence is now reinventing itself as an immersive venue dedicated to seminars and professional transitions.​ Led by Thibault LE MARIÉ, the BLANC BLANC BLANC project perfectly illustrates how a heritage site can become a living economic asset serving both businesses and individuals.​ This case study shows that enhancing heritage is not only about preservation: it is about turning it into a lever for innovation, meaning and impact.

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