Museum Connections 2026

👃Olfactory and auditory identity enhancing the visitor experience at the MusĂ©e national de la Marine

Jan 15, 2026 | 9:30 AM - 11:00 AM

Open Museum

Watch the replayExplore the full program

Description

The MusĂ©e national de la Marine, in collaboration with studio Magique and IRCAM Amplify, invites Museum Connections participants to explore innovation in creating a museum brand through olfactory and sound identity. This workshop provides insight into how these sensory devices can enrich the visitors’ immersive experience and strengthen the identity of a museum. Participants will then extend the experience with a self-guided tour of the collection, set to the specially designed soundscape of the museum. The visit will be hosted by Madame VĂ©ronique Paintrand, Head of Marketing and Public Development at MusĂ©e national de la Marine, accompanied by studio Magique and IRCAM Amplify, who will share their expertise and on-the-ground experience. This visit will be bilingual (French / English). It is open to all, but is especially intended for Communication, Marketing, Publics, and Management professionals. If your profile does not correspond to this audience, registration may be cancelled to ensure the group’s coherence.
Watch the replayExplore the full program

component speakersessions not found