This session uses the Palais de la Porte Dorée as a case study to develop a strategic reflection on transforming the heritage spaces of this Art Deco masterpiece, which is home to both the Musée national de l'histoire de l'immigration and the Aquarium tropical.
It examines the interplay between venue hire, commercial concessions and reception areas in order to optimise revenue development, clarify the site’s identity and position the Palais as a place of hospitality open to all audiences.
