SB
Sophie BOUCHE
DOMAINE NATIONAL DE CHAMBORD
Chargée de mission stratégie commerciale
Biography
Owned by the French State, the Domaine national de Chambord has been managed since 2005 by a public industrial and commercial body. Its mission is to preserve, manage and enhance its assets while ensuring their national and international reach. Since 2010, sustained efforts have been undertaken to regain control over the use of the name and image. The aim is now to turn this intangible capital into a strategic asset, generating value and influence in support of the economic model and outreach.
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