Museum Connections 2026

RHP

Rikke HOLM PETERSEN

WONDERFUL COPENHAGEN

Director of Marketing, Communication & Behaviour

Biography

Rikke Holm Petersen’s track record includes, among other achievements, the launch of CopenPay – a pioneering tourism initiative that became the biggest global high-season tourism story last summer. CopenPay has received multiple international awards and has been recognized as one of the world’s most innovative tourism concepts by Fast Company, Condé Nast, and TIME Magazine.
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