Biography
A graduate of ESCP Europe, Virginie Perreau turned her attention to the cultural sector at an early age, driven by a passion for combining business and creativity. She took her first steps at the Forum des Images, where she held a position as sales and marketing manager, while also studying art history at the École du Louvre.
In 1996, she joined Paris Musées, where she spent seven years as head of distribution, developing a refined approach to cultural promotion. In 2003, she joined GrandPalaisRmn as assistant to the head of commercial spaces at the Louvre Museum, then took charge of those at the Musée d'Orsay.
As head of the Grands Sites department, she then led major projects for the network's key cultural venues, before being appointed deputy commercial and marketing director and then director in May 2023. Combining strategy, product development and visitor experience, she brings a sensitive and demanding vision of cultural commerce to the museums.
