Jan 17, 2024
11:00 AM - 11:50 AM
Sustainable cultural communication: roles, skills and resources
Laurence BERLAMONT-EQUEY (MEG - MUSÉE D'ÉTHNOGRAPHIE DE GENÈVE)Hélène HUBERT (LES RAISONNÉES)Lilian MADELON (OPÉRA DE RENNES)Frauke STENGEL (ZEPPELIN MUSEUM)
Description
Faced with the transformations of the cultural world in the context of the ecological crisis,
sustainable communication is taking root in institutions, in external and/or internal communication. Communication professionals now need to master new skills:
- highlighting their organisation's commitments and initiatives, avoiding greenwashing
- mastering the terminology and channels of sustainable communication
- promoting the new narratives conveyed by their institution's cultural and scientific project
- eco-design a printed or digital medium and take the relevant decisions, etc.
- mobilise employees.
We will be looking at strategies, obstacles, as well as resources available to carry out these missions.