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Sessions and events
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Culture Business Talks
Jan 14, 2025
11:30 AM
11:50 AM
Managing your shop directly: what do you need to know?
Bérengère Ghiglionda, head of the shop network at the Centre des Monuments Nationaux, will share her expertise on the direct management of shops within heritage and cultural sites. What do you need...
BG
Bérengère
GHIGLIONDA
CMN - CENTRE DES MONUMENTS NATIONAUX
Cheffe du Département des Librairies-Boutiques
KL
Karine
LARUE
PARIS MUSÉES
Cheffe de Service adjointe Mécénat et Activités Commerciales
Culture Business Talks
Jan 14, 2025
2:00 PM
2:20 PM
Merchandising: Insights and tips for effective implementation
Merchandising is not a matter of intuition but a real technique that can be learned and shared with teams. In this talk, we will explore its various dimensions: operational merchandising,...
HG
Hélène
GENTER
HÉLÈNE GENTER
Fondatrice
Culture Business Talks
Jan 14, 2025
3:00 PM
3:20 PM
Museum Online Store – Target Audience and Dedicated Offer – Positioning in Relation to the...
In the era of booming digital commerce, the museum's online store is a key strategic tool. How can its offer and positioning complement the physical store? This session examines how to leverage...
ADO
Aurélie
DE OLIVEIRA
CHÂTEAU DE VERSAILLES
Chef de projet ecommerce
CH
Chacho
HERMAN
SAN DIEGO MUSEUM OF ART
Director of Earned Income
CH
Colleen
HIGGINBOTHAM
CHRYSLER MUSEUM OF ART
Deputy Director for Visitor Experience
SL
Sophie
LANGUILLAUME
MUSEUM & INDUSTRIES BY POPASCH
Directeur
Culture Business Talks
Jan 15, 2025
10:30 AM
10:50 AM
Highlighting local savoir-faire in cultural institutions’ shop: identifying craftspeople
Anne-Sophie Duroyon-Chavanne, general manager of the French Savoir-Faire Institute, accompanied by the marketing team of the GrandPalaisRmn (Virginie Perreau and Hervé Guyardeau), will talk about...
LB
Lucile
BARDE
INSTITUT POUR LES SAVOIR-FAIRE FRANÇAIS
Cheffe de projet Journées Européennes des Métiers d'Art
HG
Hervé
GUYARDEAU
GRAND PALAIS RMN
Directeur Marketing
VP
Virginie
PERREAU
GRAND PALAIS RMN
Directrice commerciale et marketing
Culture Business Talks
Jan 15, 2025
2:00 PM
2:20 PM
Merchandising: Insights and tips for effective implementation
Merchandising is not a matter of intuition but a real technique that can be learned and shared with teams. In this talk, we will explore its various dimensions: operational merchandising,...
HG
Hélène
GENTER
HÉLÈNE GENTER
Fondatrice
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MUSEUM CONNECTIONS PARIS
International trade fair, focusing on business and sustainable challenges of museums, cultural and touristic venues
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