Museum Connections 2027

Pop-up Store

Discover the 2026 product selection

The Pop-up Store: a showcase of trends for cultural and tourist shops

Each year, the Museum Connections Pop-up Store highlights a selection of objects chosen for their creativity, ethical design, commercial potential, and their connection to the cultural or tourism sectors. 

Located at the heart of the show, this curated and specially designed area allows visitors to quickly discover inspiring products for their own stores... along with the must-see suppliers behind them! 

Limited edition items, sustainable creations, educational tools, and reinvented souvenirs… all designed to help you rethink your offer to attract and retain your visitors.

Each piece is handpicked by a jury of industry professionals for its relevance and originality. 

The Pop-up Store Jury Members a panel of experts in cultural and tourism purchasing

Museum Connections relies on a jury composed of purchasing experts from museums, cultural, and tourist venues, ensuring the quality, innovation, and relevance of the products presented.

Jeanine AALFS

WERELDMUSEUM
Manager Retail & Merchandising

Brands that inspire cultural and tourist shops Discover the companies behind the selected products

The jury chose these exhibitors’ products for their creativity, relevance, and alignment with the expectations of cultural and tourist shops.


2027 Selection Pop-Up Store

Discover the diversity of products selected by the jury and identify the solutions best suited to your venue, whatever your type of destination.
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The selected products will be unveiled this autumn

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