Activity / Nomenclature
ML - Cultural programming, Exhibition design
MS - High-Tech goods
MT - Audiovisual, Multimedia
MT - Cultural mediation, Games, Educational devices
MT - Virtual & augmented reality, AI
About us
At NoctuaCG, we believe that technology should serve the artwork, never overshadow it. As a digital heritage studio, we combine scientific research, 3D technologies, and creative storytelling to help cultural institutions bring art to life. For us, digitization is both a means of preservation and an opportunity to create fresh, inviting entry points into art for new audiences, using high-fidelity 3D scanning, photogrammetry and 360° imaging.
We work with institutions from the earliest stages of an idea, helping them explore different technological possibilities and choose the approach best suited to their artistic, educational, and interpretive goals. We understand that the same technology can create very different experiences depending on how it is applied. We therefore see choosing the right application of technology as one of the most important steps in the creative process.
By combining technological expertise with a deep respect for artistic content, context, and audiences, we transform digital assets into interactive installations, immersive VR/AR experiences, AI-powered applications, and multimedia content, creating exhibitions that are engaging, inclusive, and accessible without allowing technology to become the focus.
Based in Novi Sad, Serbia, since 2022, NoctuaCG has successfully collaborated with leading cultural institutions, including the Gallery of Matica Srpska and the Museum of Vojvodina, as well as private companies whose products carry strong artistic value, such as DAUM in France.


