Country
United States
Activity / Nomenclature
ML - Professional association, Specialized press
About us
The Museum Store Association (MSA) is the leading professional organization for nonprofit museum stores in the USA. It supports cultural retail professionals by providing resources, education, and networking opportunities to help them grow and innovate.
MSA connects members from around the world, fostering partnerships between institutions, suppliers, and peers. Through its programs and events, it offers practical guidance and best practices to enhance museum retail operations and visitor experiences.
With more than 1,200 members globally, MSA is a vital network for anyone working in cultural retail. Its flagship events, including the annual MSA FORWARD Conference and Museum Store Sunday, offer unique opportunities to learn, share, and celebrate the impact of museum stores.


