Biography
“Bringing together Design, Communication and Management to co-create solutions that deliver shared impact.”
Jeanine Aalfs is a prominent expert in guiding companies in developing early-stage ideas into sustainable product ranges, strategic partnerships and business concepts combining strategic and creative leadership with a hands-on, project and synergy by design based approach. Her clients include Depot Boijmans Van Beuningen, National Maritime Museum, H’Art Museum, France Museums, Sheffield Museums, Heineken, Van Gogh Museum, Stedelijk Museum Amsterdam.
As Manager Retail & Merchandising at Wereldmuseum she integrated retail into thirty plus exhibitions and is working with multidisciplinary teams and develops co-creating concepts rooted in sustainability, community engagement, and craftsmanship — reinforcing the museum’s mission.
The Wereldmuseum believes that the world has no centre but is a network in which everything influences everything else. At four locations, exhibitions, programmes and collections reveal how people around the world live, how they are shaped by their environment, and how insight into the past and present offers new perspectives on humanity, beauty and justice.
